Several months ago Apple announced at the World Wide Developers Conference that iPhone users would be able to mirror their iPhones on future models of motor vehicles starting in 2014. In response to Apple’s latest endeavor, Google and Audi will reportedly announce at the Consumer Electrionics Show in January 2014 that they will work together to bring Android based in-car entertainment and information systems to Audi vehicles. The services are said to be similar to those found on Android mobile devices. Unlike “iOS in the Car” where a consumer would need an iPhone to utilize the services, Google and Audi will develop the Android-based services that will run on the vehicle’s own hardware. Apple currently has the upper hand in that it has the support from other car manufacturers such as GM, Ferrari, Honda, and Mercedes-Benz. CES will hopefully be a venue for other manufacturers to jump on board and help to collaborate with Google and Audi. This will be very interesting as more details are revealed in the coming weeks.
Google and Audi are likely to announce that they will collaborate on bringing in-car information and entertainment to Audi vehicles to compete against Apple.